Business Development for Law Firms

摘要

A solid "know, like, trust" factor is particularly important in the legal field, where personal and sensitive matters are handled by an attorney on behalf of a client. Large and middle-sized traditional law firms have information professionals on staff who have the knowledge and skill set to arm attorneys with the information they need to get up-to-speed quickly before pitching to their leads. Whether housed within the firm library or in another department, such as marketing or business development, information professionals play a key supporting role in legal business development efforts.