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Marketer takes on driveoffs and card fees with new loyalty offer

机译:营销人员以新的忠诚度优惠获得抵免和卡费

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C-store chain Flash Foods is moving to reduce its credit card costs and driveoffs, say officials with the Waycross, Ga.-based firm.rnThe company has unveiled "LoyalDebit," an ACH payment option that allows consumers to enroll their loyalty card as a payment card and use for payments. "LoyalPass," meanwhile, will allow consumers to register their loyalty card to enable a prepay fuel dispenser for post payment. Customers will be able to use a single card for all features, says Pinnacle Corp., which supplies the chain's "Loyalink" loyalty program.
机译:总部位于佐治亚州Waycross的公司表示,C连锁店Flash Foods正在努力降低信用卡成本和降低准入率。该公司推出了“ LoyalDebit”,这是一种ACH支付方式,允许消费者将会员卡注册为会员付款卡并用于付款。同时,“ LoyalPass”将允许消费者注册他们的会员卡,以启用预付费燃油加油机以进行后期付款。 Pinnacle Corp.说,客户将可以使用一张卡来完成所有功能,该公司提供连锁店的“ Loyalink”会员计划。

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    《Oil express 》 |2008年第4期| 5-5| 共1页
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