Chevron finds promoting new co-branded Visa uphill effort

摘要

Forty days after launching its co-branded credit card, Chevron has found that getting new customers for its new offering is no easy task, even when it dangles a 30cts/gal gasoline discount as a carrot. Accordingly, the major is exhorting marketers to push the plastic even harder until the Sept. 30 deadline arrives. Under terms of the co-branded Visa, consumers receive the 30cts/gal credit for the first 60 days after they activate their card, then the giveback slides down to a 10cts/gal credit.