New gasoline card off to rugged start

摘要

An ambitious plan by a Miami company to offer price protection at the pump didn't exactly crash and burn on takeoff, but it clearly sputtered after inspiring some tough press this month. MyGallons, which promises "Tomorrow's gas. Today's prices," made a July 1 debut with considerable press attention, offering members a chance to lock in gallons at current prices, just as one would lock in a stored value amount. Purportedly, the card could be swiped at the pump, just like a debit card, with operators touting participation from most major and independent brands nationwide.