C-store survey suggests consumers still find price No. 1 lure

摘要

It's still all about price. What the consumer pays at the pump, and not the location or station image, still dictates decisions on where to fill up, according to a survey by the National Assn. of Convenience Stores. Consumers will also still inconvenience themselves just to save a penny or so at the pump - 51% say they would take a left hand turn across a busy intersection and 29% would go 10 minutes out of their way if they could buy gas for 3cts/gal less. Assuming an average fill-up of 10-12 gallons at $3/gal, that means motorists will significantly change their behavior to save 35cts on a $35 purchase.