Chevron eyes unbranded diesel, sees slow card results, brags of lubes success

摘要

Jobbers returning from a Chevron powwow in San Diego say the major offered few initiatives to lift the general marketing gloom for gasoline distributors. According to marketers:rn1. Chevron executives were asked whether there were plans to support marketers with a financing package to help spur growth and opposition opportunities. The answer: Local lenders are still the best marketer option. Chevron officials said retailers underutilize an existing Building Development Fund, leaving available money on the table. But marketers say that qualifying for BDF bucks is riddled with red tape restrictions. After the meeting, Chevron made changes to the BDF application process, but most of them involved online claims tracking. There were no changes to actual program guidelines.