Watch for more aggressive loyalty programs with nationwide grocery chains and other non-fuel merchants. That's the word from insiders who have noticed that gasoline giveaways work, provided there's the right software and back office systems to give customers discounted fuel in exchange for patronage of supermarkets or fast food chains.rnBP has yet to extend what is believed to be a very successful cents-off-fuel promotion in Wisconsin with Roundy's Supermarkets. However, sources say the company is already looking for other partners for its branded network on the Gulf Coast, East Coast and in other Midwestern states.
展开▼
