Shell has told jobbers in its key Houston market that they can have more time to sign up for its Kroger loyalty program. The enrollment date had been Feb. 15, but Shell says it will give them another 30 days to get the paperwork done. It is not clear whether Shell will offer a similar breather to wholesalers in other markets.rnShell officials say the delay does not mean that it is having a hard time selling the program to its wholesalers. "It's in recognition of the fact that there is a huge squeeze on the site system suppliers and installers due to the PCI crush, and we simply want to allow everyone more time," said one exec. More than 85% of Shell wholesalers have already signed up for the program, he said.
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