Fuel Rewards program adding more partners

摘要

Lyft, a growing ride-sharing app availablernin major cities covering at least 50% of the U.S.rnpopulation, has joined the Fuel Rewards program,rnShell told branded marketers.rnThe Fuel Rewards program, also known asrnthe Fuel Rewards Network, is a coalition loyaltyrnprogram owned and administered by Dallasrnmarketing firm Excentus in which Shell is thernsole redeemer of fuel rewards. Members earn fuelrnrewards by shopping with thousands of merchants inrnthe Fuel Rewards coalition.