7-Eleven gives away franchise with the flourish of a TV show

摘要

7-Eleven Inc.'s version of the "American Idol" reality television show is coming to a close after great fanfare that took advantage of consumers' fondness for social media. The convenience store giant, which has had programs discounting franchise fees for veterans in the past, created a Facebook video competition "Operation: Take Command" consummating with the selection of one veteran who will receive a free 7-Eleven franchise.