Loyalty club, digital sales key to Albertsons’ growth

摘要

Membership in Albertsons Co.’s Just for U loyaltyprogram grew 20% year over year to 24.5 million members,with a 93.1% customer retention rate, the company toldanalysts during its recent fourth-quarter earnings call forfiscal 2020.Digital sales also grew 282% in Q4 and Albertsons sawfull-year digital sales growth of 258% from the prior year.Albertsons said it ended fiscal 2020 with three times thenumber of omnichannel households versus year-endfiscal 2019.