Reviewing key benchmarks for push notifications can help you assessand refine your mobile engagement strategy, according to Airship, whichprovides push notification solutions.In a new report, Airship outlines performance benchmarks for 90th, 50thand 10th percentiles for different industries. Here are benchmarks for retail:1. Opt-in rates are the percentage of an app’s audience that has optedin to receive push notifications. Rates are averaged over 12 months.Opt-in rates are “significantly” higher on Android than iOS becauseiOS users must opt in to receive push notifications and Androidautomatically opts users in. For Android: 94.5%, 81% and 48.9%. ForApple: 73.3%, 51.2% and 29.2%.
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