Delek retail brands promote twist on free fuel sweepstakes

摘要

In a contest promoted at DK and ALON stations andthrough text messaging, Delek US Holdings is advertising asweepstakes offering the chance to win two years of free fuel.The campaign is a twist on the typical oil companysweepstakes touting free fuel for one year. In the fourthquarter last year, the Delek brands promoted the ALON/DKdebit card with a sweepstakes providing a chance to win oneyear of free fuel.