Your customers likely are flooded with emails. So how do you get loyaltyclub members to open and read your offers?Loyalty program provider CrowdTwist offers some successful pitches:1. Welcome new rewards members. Kick off the relationship with awelcome email offering a deal to thank them for signing up. Be sure toprovide information on how to earn points, an update on points they’veearned already and information on when they are eligible for rewards.2. Use personalized visuals. For example, send a monthly recap emailshowing customers how much they have earned and encouragingthem to earn more points. Create a “gratitude meter” in the body ofthe email showing their current point status and how far they need togo to get to the next reward.3. Encourage redemption. Show how many points they’ve earned, therewards tier achieved, and the reward that is currently available tourge customers to redeem unused points.
展开▼
