Marathon Petroleum sweetens equipment deals to push EMV

摘要

Myrtle Beach, S.C. – Marathon Petroleum Corp. is tellingmarketers it will provide fat incentives on select dispensermodels that meet the Europay Mastercard Visa technologystandards for accepting chip payment cards.Many oil brands are providing cash incentives andnegotiating deals on dispensers and retrofit kits to promotecompliance with EMV. However, the Marathon incentivescould be the best in the industry, based on what the majortold marketers from its large exhibit here at the recentSoutheast Petro-Food Marketing Exposition.