Motiva positioning 76 for growth

摘要

Motiva said that it has doubled its 76® sales force and plans to increase print, digital, social and broadcast marketing and advertising in 2018. The major intends to grow its supply and support of 76® branded retail stations by 250 sites per year. In 2017, Motiva said it concentrated its 76® brand marketing efforts and wholesaler engagements in three key markets – Texas, the Greater New York region and Georgia. The additional sales support will enable the refiner to engage wholesalers across its entire licensed geography, including all 26 Gulf and East Coast states and Washington D.C.