ExxonMobil pumps sweepstakes tied to partnerships with NBA teams

摘要

ExxonMobil is advertising that “Every Fill-upis a Chance to Win” in a pitch to boost sales of itsSynergy-branded fuel while piggybacking on fans’excitement surrounding the National BasketballAssociation Finals.The major recently announced that it has enterednew, multi-year marketing partnerships with theBoston Celtics, Charlotte Hornets and HoustonRockets. The agreements extend ExxonMobil’sstatus as the “Official Motor Fuel of the NationalBasketball Association” in key markets.