Phoenix – About a year ago, BP was expanding a threestationtest of mobile payment to 150 stations in the Chicagoarea. Now the major has 200 stations offering mobile payment,with national rollout targeted for the end of this year, accordingto BP officials interviewed here at the BP Amoco MarketersAssociation (BPAMA) show.The company’s push for its new BPme payment app is at thegas islands – rather than inside the store like an earlier Chevroninitiative. The app will be showcased in TV ads airing in key BPmarkets starting this month, along with a series of light-heartedcommercials promoting that BP’s gasoline gives motorists “MoreMiles per Tank.”BPme users can receive push notifications on theirsmartphones providing custom specials that can draw them intothe store. And the app is linked to the BP Driver Rewards loyaltyprogram, to reinforce repeat business and collect purchase datathat can help personalize offers.
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机译：凤凰城–大约一年前，英国石油公司将移动支付的三站测试扩展到了芝加哥地区的150个站。据BP Amoco MarketersAssociation（BPAMA）节目在这里接受采访的BP官员说，现在该专业有200个提供移动支付的站点，目标是在今年年底进行全国推广。该公司推动其新BPme支付应用程序的目标是在加斯群岛-而不是像早期的Chevroninitiative那样在商店内部。该应用程序将从本月开始在主要BPmarkets上播出的电视广告中进行展示，并宣传一系列轻松的商业广告，以宣传BP的汽油为驾车者提供“ MoreMiles per Tank”。BPme用户可以在其智能手机上收到推送通知，并提供定制的特殊优惠，以吸引用户他们进入商店。该应用程序与BP Driver Rewards忠诚度计划链接，以加强重复业务并收集可以帮助个性化报价的购买数据。
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