T-stop giant launches ‘Thank a Driver’ campaign

摘要

Pilot Flying J is rolling out the red carpet for truckersduring National Truck Driver Appreciation Week, Sept. 8-14,with its “Thank a Driver” campaign.The truck stop giant will be thanking drivers allSeptember with offers in its app for daily free drinks andspecial deals on food and merchandise, the company said inan announcement.During the campaign, Pilot Flying J’s multi-mediaadvertising will educate the public on the importance ofprofessional drivers, including a video and out-of-home adsthanking truckers for their role in the nation’s economy.The company also will invite the public to thank truckers onsocial media using #thankyoudrivers.