Adaptable data collection and analytics platform for matching and monitoring commuter drivers with driven messaging campaigns

摘要

An apparatus, platform, system, and method for adapting a data collection and analytics platform for matching and monitoring commuter drivers with driven messaging campaigns and converting the geographic movement of the drivers to an estimated number of human impressions. The apparatus, platform, system, and method may include receiving a plurality of indications of the geographic movement; accessing traffic data comprising at least an average number of passing vehicles on a route correspondent to the geographic movement, an average number of persons per one of the passing vehicles, and an average number of pedestrians on the route; and based on the traffic data and the geographic movement, summing the number of human impressions along the route.