Two oil brands abandon niche fleet card programs

摘要

Two specialized, branded fleet cards have been canceled after gaining little acceptance – the Chevron and Texaco Diesel Advantage Card and the Sunoco Over-the-Road Card. Chevron has told marketers it is canceling the Chevron and Texaco Diesel Advantage Card, which was introduced as the industry’s first branded diesel card in 2012. The card, launched as a single-card solution for medium to large fleets, provided commercial, cost-plus pricing as well as rebates of 2cts/gal if the account exceeded 2,000 gal/ month at Chevron and Texaco stations. In 2015, Chevron more than doubled the size of the rebate to 5cts/gal. The rebate also kicked in from the first gallon purchased, OPIS had reported. The major also promoted Diesel Advantage with hefty introductory rebates. For example, in one promotion new cardholders earned 20cts/gal in diesel rebates and 15cts/gal in gasoline rebates for the first three billing cycles.