Shell agrees to alter ad claims on premium gas

摘要

Shell will adjust some claims it makes for its V-PowerNiTRO+ Premium Gasoline in accord with a decision renderedby an advertising board that is administered by the Council ofBetter Business Bureaus.A panel of the National Advertising Review Board (NARB)looked at claims that were initially challenged by BP, whichasked the National Advertising Division (NAD) to look into theboasts that competitors thought overstated the benefits of Shellspecificadditives.