Adult Incontinence: A Thriving Market

摘要

The adult incontinence market continues to offer huge potential for product manufacturers. The rapidly aging population across the globe, coupled with rising rates of health conditions that can come with increased risks of urinary incontinence, are fueling growth in this market. "Age is not the only contributing factor; obesity, PTSD, prostate surgeries, child birth and other factors increase the incidences of incontinence and usually require a different approach and a variety of product formats to manage the conditions," says Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor International.