Doing It His Way

摘要

Months after viacom bought Paramount Communications and Blockbuster Entertainment in 1994, one amused magazine artist depicted chairman Sumner Redstone and CEO Frank Biondi as Beavis and Butt-head. Just like the cartoon characters on Viacom's MTV channel, the two seemed like the perfect partners. Together, they shrewdly acquired Blockbuster, which helped Viacom win a takeover battle for Paramount and capture a place in the entertainment big leagues with Time Warner, Disney and Rupert Murdoch's News Corp. And things only got better. Soon after the acquisition, Paramount produced the jumbo hit "Forrest Gump." But to paraphrase Forrest, "life is like a box of chocolates.