The Assembly Line

摘要

No business figure casts as long a shadow over the 20th century as Henry Ford. Ford was the godfather of mass production, which, as the century unfolded, became the central organizing principle of America's industry and a defining characteristic of its popular culture. His genius lay in fusing various strands of change—in auto design, in manufacturing methods, in merchandising—into a new concept. He imagined the mass market and married it with the grit of the factory in a way that affected how everyone else thought and acted.