Pour On the Pitch

摘要

At most ad agencies, August is a month for long weekends. But for the folks at Leo Burnett Co., all thoughts of a social life evaporated last summer with a single phone call that plunged them into Pitch Mode. HJ. Heinz Co. was launching a new ad campaign, and had invited Burnett and four other agencies to audition for the $50 million account. They had just three weeks to prepare for the account review, a grueling process that turns sleep into a luxury. But as accounts change hands more frequently, Pitch Mode is fast becoming a way of life. "In this business," says Burnett executive VP Mary Bishop, "it's what you do."