Do's and Don'ts If You're After That Oscar

摘要

Of course the oscars are about celebrating the best film work of the year, but it's not all Armani and air kisses. The race for the gold is a lot like the race for the White House: winning requires strategy, stamina and a sixth sense for appealing to voters. So as the nominees charm the press and press the flesh in the final weeks before the Academy Awards on Feb. 25, NEWSWEEK asked some of the smartest Hollywood campaign managers (several anonymous because they want to eat lunch in this town again) to break down the rules of engagement.