It has long been an unwritten rule of political professionals: Thou Shalt Not Demand Sacrifice of the Voters. Do not propose to raise taxes (remember what happened to Walter Mondale in 1984, when he won just one state and the District of Columbia against Ronald Reagan). Never sound gloomy about the future (remember Jimmy Carter and malaise). Always be upbeat (remember Ronald Reagan, again). And never, ever propose to cut the big entitlement programs, Social Security and Medicare. Those senior citizens turn out to vote!
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