How Starbucks Got Its Mojo Back

摘要

My love of coffee developed when I first went to work as head of marketing for the four stores of a small company in Seattle named Starbucks. That was in 1982.1 didn't truly discover coffee's magic, however, until one year later on a business trip to Italy. Strolling from my hotel, I popped into a small coffee bar. "Buon giomo!" an older, thin man behind the counter greeted me, as if I were a regular.