If the measure of a gadget's success is its ability to win over the rich and famous, Pure Digital's Flip line of pocket-size camcorders has arrived. As with the Palm Pilot, the Motorola Razr, the Black Berry and the iPod before it, a host of boldfaced names-Tyra Banks, Paris Hilton, Jessica Alba, Dr. Phil and Ellen DeGeneres-have either sung its praises or been photographed wielding the device. But as grateful as Pure Digital CEO Jonathan Kaplan may be for their attention, there's one celebrity whose endorsement meant the most: Oprah Winfrey. "When you invent a product and you have Oprah hold it up and tell the world that it's one of her favorite things, it's hard to beat," he says. "The actual change on the business has been greater from other things. But I will say that Oprah holding the product has been one of our greatest accomplishments."
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