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Do You Apple?

机译:你苹果吗?

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摘要

Yahoo is amazing. Every time you think they're as screwed up as an organization can be, they find a way to do even worse. The latest fiasco involved the firing of CEO Scott Thompson for fudging a degree on his resume. Thompson had been on the job for only four months and was the fifth CEO in five years. Amid all the turmoil, Yahoo's business has flat-lined: last year's revenues were lower than in 200S, and the stock has been a dud since the dotcom bust.What on earth could Yahoo do to save itself? For inspiration, its leaders might look to Apple, which, 15 years ago, was nearly dead. Today its market value is the highest in the world. What could Yahoo learn from Apple's turnaround?
机译:雅虎很棒。每次您认为他们像组织一样陷入困境时,他们就会找到一种使情况更糟的方法。最近的惨败涉及解雇了首席执行官斯科特·汤普森(Scott Thompson),原因是他伪造了一份简历。汤普森上任仅四个月,是五年来的第五位首席执行官。在动荡的局势中,雅虎的业务表现平平:去年的收入低于200S,自网络泡沫破灭以来,该股一直处于停滞状态。雅虎究竟能做些什么来拯救自己?为了获得启发,苹果公司的领导者可能会看望15年前已死的苹果公司。今天,它的市场价值是世界上最高的。雅虎可以从苹果的转变中学到什么?

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  • 来源
    《Newsweek》 |2012年第22期|p.12-13|共2页
  • 作者

    Rob Cox;

  • 作者单位
  • 收录信息 美国《化学文摘》(CA);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-18 04:34:06

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