The answers are usually in the data, but you have to go hunting. The role of analytics is to give you insights, and your role is to interpret those and apply some forensics into actionable changes. Tools: Google Analytics is king here, but don't discount other platforms such as Glew, Kiss, Tableau, etc. Ensure your team invests in a deep layered integration, capturing all engagement points. Set your benchmarks, build your funnels and utilise dashboards in Data Studios.
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