It was the ultimate cold shoulder, Having spent a perfectly nice evening on a date with a girl from college, Jacob Hodes then spent the rest of the year ignoring her. "I never saw her again," he says. "Well, I'm sure I walked past her plenty of times, but I just didn't see her." Hodes didn't set out to play it cool. He just couldn't for the life of him remember what his date looked like. He had had the same trouble all his life: people would say "Hi", and he wouldn't have a clue who they were, and he'd feel shy even with people he'd met several times. He knew the names of celebs but he could have walked past any one of them in the street without batting an eyelid.
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