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摘要

In the 1970s everyone thought environmentalism meant granola, which meant health food stores, which meant carob, a horrible substance the health-foodies told us we should eat instead of chocolate. In the same decade, US president Jimmy Carter reduced the speed limit on interstates from 70 miles per hour to 55 mph to save energy. Carter got kicked out and carob made it feel like "doing the right thing" was akin to taking medicine: the environmental movement was saddled with pseudo-chocolate and painfully slow driving.