Imagine, if you can, drinking 33 litres of vodka. Not easy - but if you're an average British adult that's roughly the amount of booze you put away in a year, enough to exceed the government's recommended limits week in, week out. The Brits deserve their reputation for booziness, but most other western countries are worse or not far behind. Even supposedly abstemious Americans each knock back the equivalent of 24 litres of vodka per year. With so many people drinking at unsafe levels, it's no surprise that alcohol is rising up the public health agenda. In May 2010, the World Health Organization published its first comprehensive strategy on reducing the harm caused by alcohol, seen as the launch of a worldwide war on booze.
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