World's most infectious dress

摘要

An inexpensive dress worn to a wedding in Scotland turned out to be a highly contagious virus. A Tumblr user uploaded a picture of the dress, saying she was having an argument about what colour it was: white and gold or blue and black. Buzzfeed republished it and it broke the site's record for visitors to a web page. Practically every media outlet and dozens of commercial enterprises rushed to piggyback on the phenomenon, and on Friday there was even less sense to be had out of the internet than normal. Blogger and viral-content expert Neetzan Zimmerman tweeted that it was the "viral singularity".