Using Web Analytics to Assess Traffic to the Mandela Portal: The Case of African Countries

摘要

This article is a longitudinal assessment of the visitors to the Mandela Portal between 2009 and 2016. It is based on web analytics methodology that consists of a four-step process with the first and second steps using data collected by Google Analytics tool. The article outlines trends of global figures as well as specific trends within the top ten African countries. It further explored statistics from the top five African countries: South Africa, Kenya, Nigeria, Tanzania, and Ghana. There are two main findings: those related to web traffic trends and those exploring the trustworthiness of Google Analytics data.