Educational publishing and its marketing aspects in developing countries: a study of Kenya

摘要

This study attempts to explore the state of educational publishing in Kenya. It seeks to reveal the problems faced by educational publishers, the influence of the government through its two state-owned publishing firms and the state of book distribution. The findings shed some light on the issue of government involvement in educational publishing and the claims by the private indigenous publishers that government involvement has driven them out of textbook publishing. Although the Ministry of Education recommends textbooks from state-owned publishing firms, the private publishers still compete favourably with them. It shows that the private publishers are now getting their books to schools unlike in the 1980s when they were complaining of being muzzled by the government.