Telewest explores new on-demand business plans

摘要

Telewest, the UK cable operator, is seeking to enter the lucrative holiday retail market as one of a number of potential plans for its video-on-demand service. The company has completed the roll-out of its VOD product, Teleport, making it available to all 1.2 million digital-television subscribers. Telewest now plans to explore "the kind of business models that linear [broadcasting] doesn't offer you," according to Damien Read, head of new product development at Telewest. "I'd like to launch a trial service where you choose the destination you're going to, you watch the video about the area and you could purchase [a holiday] there," Read explained.