Jetix lays plans for GXT after success in Italy

摘要

Jetix Europe, the children's broadcaster, is planning to export its GXT channel brand into Europe after a successful trial in Italy. GXT, a channel aimed at boys around the 12-17 age bracket, was launched in Italy to test out the market last year (NMM June 17, 2005). Viewing figures for GXT in Italy are not available but Jetix claims a strong start and is assessing how to launch the channel elsewhere.