Subscription fees accounted for only one-third of the revenues of the UK's children's channels last year, compared with 41 per cent in 2005, according to Ofcom. A decline in subscription revenues from ￡134 million in 2005 to ￡90 million was the result of the "substantial reduction in carriage fees" paid by pay-television operators including BSkyB and Virgin Media, said the communications regulator. The channels also suffered a fall in advertising revenues from ￡68 million to ￡51 million over the same period. Ofcom's report The future of children's television programming, published this week, showed that total children's broadcaster revenues fell from ￡327 million in 2005 to ￡267 million last year. This included public funding - the BBC -which increased by less than one per cent to ￡126 million.
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