BSkyB's share price continued to trade above ￡7 this week - up from ￡6.40 at the beginning of the month - as the company reaped praise from investment banks following the release of strong subscriber figures for its fourth quarter. The company reported net additions of 90,000 satellite customers in the three months ending June 31, reaching 8.58 million, with strong broadband and telephony growth (NMM June 13, 2007). The UBS investment bank said in a note: "Sky has successfully executed on its triple-play strategy thus far and now has the best product, best pricing and bigger marketing opportunity." Analysts believe that customer service will become an increasingly important weapon in BSkyB's armoury as it competes for television and telecommunications customers. The company itself focused on the "consumer experience" in its presentation last week to analysts. "Customer service should become an increasingly visible point of differentiation and will be very difficult for its competitors to replicate," said UBS.
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