Day-and-date Release Doubles Vod Buys

摘要

The move to "day-and-date" releasing of Hollywood films for cable and IPTV video-on-demand services is more than doubling buy-rates, but there is opposition from operators to the financial terms involved. They complain that the studios take too big a cut and that they are obliged to charge higher prices for day-and-date films than for similar titles sold with conventional release windows. Under the day-and-date system, films are released at the same time to VOD and pay-per-view platforms as to DVD retail and rental. One cable executive said that the studios had "unrealistic expectations" of how much operators should be paying for VOD content, especially day-and-date titles.