Sony Hits Back At 'open Market' Sceptics

摘要

Sony this week hit out at suggestions that its new "open market" initiative for electronic content was likely to fail and insisted that it would instead create a digital-media "experience" that was "better than free". Industry observers have questioned the prospects of the Sony-led Digital Entertainment Content Ecosystem (DECE), a consortium that also includes Microsoft and all major Hollywood studios except Disney. The criticisms were aimed at the project's reliance on restrictive digital-rights management (DRM) technology and the lack of support from leading online retailer Apple - factors which could hamper consumer acceptance (NMM September 3, 2008).