BSkyB has emerged as a significant beneficiary from the UK's first digital switchover that took place in Whitehaven last year, with 77 per cent of homes in the region taking a service from the pay-television company a month after switchover and half opting for the Sky Plus video recorder. The small Cumbrian town of Whitehaven has 25,000 homes, most of which did not have access to digital-terrestrial signals before switchover started in October last year. When the switchover in Whitehaven (on the Copeland transmitter) was announced in late 2006, digital television conversion already stood at 70 per cent (four per cent of which was accounted for by Freeview), with Sky Digital present in 66 per cent of homes.
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