Integrating online videos into contextu-ally themed Web sites can increase traffic to a broadcaster's content, according to Brightcove, a company which provides platforms for online video.rnBrightcove, which provides the online-video platform software for 31 broadcasters including ITV, Five and BSkyB in the UK, said that placing a video within a Web site based on a specific program would increase a video's visibility on Internet search engines, which in turn would drive traffic to the relevant Web page.
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