Rowridge Shows Importance Of Getting Right Message

摘要

Digital switchover is complex and always likely to throw up problems as signals are retuned and switched off. This means that those responsible for guiding the public through the process need to be on top of events. Alas, this is not always the case. As Spain's digital-switchover organization was warning that time is running out for buildings to be upgraded before analog signals are switche'd off, its UK counterpart was struggling to react to a switchover-related incident that has already become a public-relations embarrassment.