It would take a brave person to predict the outcome of the imminent auction for Premier League football rights, even in the midst of an economic downturn and an apparent shortage of potential bidders. The self-proclaimed "greatest show on earth" has continued to defy the odds in generating billions for the league's 20 clubs, attracting new players and fans alike. But the auction for live rights from 2010 looks like a more sombre affair than previous battles for rights.
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