Extending media literacy: a new direction for libraries

摘要

Purpose - The purpose of this paper is to emphasise the importance for libraries to address the issuernof media literacy in the internet age. The library must claim its key expert role in the field of literacy.rnThe library can function as a platform and playground for consuming and producing media content.rnDesign/methodology/approach - Research has been carried out on theory, policy and practice inrnthe field of media literacy. The paper provides an overview of ideas on new skills and competencesrnthat should be taught to make people media-literate.rnFindings - The paper shows that attention on the issue of media literacy is increasing. Academicsrnand political institutions alike stress the importance of media literacy for participation in society andrnfull citizenship. Libraries must claim their expert position in this field as various organisations outsidernthe library have initiated projects and products on media literacy in recent years.rnPractical implications - Library management should develop policies on media literacy andrnpersonnel should be trained in essential media literacy skills. Collaboration and knowledge sharing inrnmedia literacy between libraries and other organisations are essential.rnOriginality/value - The paper provides a brief overview of theory and policy on media literacy.