ICE campaigns won increased media coverage in 2014

摘要

The ICE's work to raise its profile to politicians and other key stakeholders, and to increase public awareness of civil engineering, generated nearly 3,000 media hits in 2014. This was a 1.3% increase on coverage generated in 2013 and a 22% increase on 2012, according to Institution figures. Of the 2,968 media hits generated last year, 77 were in national newspapers, 637 in trade magazines and 773 were in regional publications. The ICE also featured in 188 TV and Radio interviews - more than double the amount of broadcast hits achieved in 2013. This was due to significant media activity around the flooding at the start of 2014 which led to ICE representatives being interviewed on Sky News, BBC News and BBC's Today programme.